? ???????? ??????????????? ???? ???????? ??? ???????????? ?? ??? ????? ???? ? ????? ??? ???????? ?????????? ??????? ???????? ?????? ??? ??? ???????? ??? ?? ????????? ?????????????? ??????????????. ?? ??????????? ?????? ????? ?????? ?????????? ???? ????? ??? ??????????? ??? ??? ???????????, ??? ?? ???????????? ??? ??????????????? ?????????????? ?? ????? ???????????? ???????? ???? ?????.
? ??? ??????????????: ??????? ?????????? ??? ?????????????? ??????????
??????? ?? ???????? ???????? ??? Harvard Business Review, ? ???????? ???? ?????????? ??????? ???? ???????? ???????? ???????? ???? 30% ?? ????????? ????, ?? ??? ????? ??? ????????? ??? ??? ???????? ???????? ?? ????????????. ???? ????????? ??? ?????? ??? ????? ??? ?????????????? ???????????, ??? ???? ??? ??????????? ??????? ???? ??? ??????? ??? ?????? ???????? ?????????? ??? ??? ??????????? ????????? “???????? ?????????”.
??? ??? ?? ??????? ???????? ?? ???? ?? ??????? ????? ? ??????????? ??????? ???? ???????????? ????????, ???? live chat, email, ??? social media. ?? ???????????? ??? ????????? ???? ?????????? ??? ??? ?????????? ??? ?????????? ???? ???? ?????? ?????? ????????? ???????????, ?????????? ??? ??????????? ??? ??????? ??? ?????????? ??? ????? ????.
???????? ???????????? ??? ???????? ???? ?????
| ???????? | ???????? ????????? | ???????????? |
|---|---|---|
| Cosmote | 24/7 online ??????????, chatbot | ?????? 15% ???? ??????????? ??????? ?? 2022 |
| Snappy | ?????????? ??? ??????? ?????????? | ?????? ?????? ??? ????????? ??? ??? ???????? ???? 20% |
| Public | ??????????? ???? social media ??? email | ???????? ??? ?????????? ??????? ??? ????????? ???????????????? orders |
???????? ?????? ???? ???????????? ??????????? ??????????? ???????
??? ?? ??????????? ??? ?????????? ??? ? ?????????? ??????? ?????????? ??????????????, ???????? ????????? ???????:
- ??????????? ??????????: ????? ????????? ?????????? CRM ??? ???????????????.
- ?????????? ??????????: ??????? ????????? ?? ?????????????? ?????????? ??? ????????.
- ???????????? ?????????: ???????? ?????? ??? ??????????????? ???? ??????? ???? ??????.
- ????? ???????????: ?????? ?????? ????????? ??? ?????????? ????????? ?? ??????????????.
?? ??????: ? ??????????? ??????????? ??? ?????????
????? ?? ???????????? ????????? ?????????, ? ????? ??? ???????? ??????????? ??????? ?????? ????? ?????????? ????????. ?????????? ????????????? ?????? ???? ? ??????? ????????? ??? ?? machine learning,??? ??????? ?? ?????????? ??????? ??? ?? ???????????? ??? ????????? ???????. ??????, ? ????????? ????? ??? ? ????????? ??????????? ?????????? ????????.
??? ??? ?????????? ??? ????????? ?? ?????????? ???? ??????? ?????, ? ??????? ??? ? ?????????? ??? ????????? ??? ??? ????????? ??????????? ????? ??????? ????????. ? ?????????? ??????? ???????? ?? ??????? ???? ??? ????? ???????????? ? ?????? ???????????? ?? ?? ????? ???.
??????????
“?? ???????????? ??? ?? ?????????? ???? ???????? ??? ???????? ?????????? ??????? ?? ?????????? ?? ????????? ?? ???????? ??? ??????, ?? ??? ????? ??? ? ???????? ??? ?????? ????????? ??? ???????? ? ??? ????????.”
??????????? ?? ?????? ??? ???????????, ? ???????? ???? ??????? ????? ??????? ??? ??? ???? ??? ??? ?????????????????? ??? ??????????? ???????. ? ??????????????? ??? ? ????????????????? ??? ????????? ??? ?? ??? ?? ??????????? ?? ?????????????? ????????? ??? ?????????? ??????????????? ?? ???? ?????? ??????.
